DESIGN＊SOLID

It was re-define the design of the SUBARU, a new design philosophy.

Based on the solid mass sense of the image of the “peace of mind”,Fusion dynamic uplifting to feel the “fun of.”
SUBARU to continue to pursue the essence of the car has arrived,The shape of the new era is here.

SUBARU is, that you want to achieve through the new design.
It is, color and lively your life by emotional design,
By strong solid design, it is to provide the confidence and peace of mind to want to use long. In the direct-injection turbo engine, it just has to hand the appropriate performance to be called next-generation sports unit.

Lifestyle Design

SUBARU is, we hope and want to be a life active in fun-free people of the partners. Along with the draw a design that fits comfortably in your Lifestyle, it will also provide a completely new value. It is the “lifestyle design” of SUBARU.

LongLife Design

Than follow the short-term fad, I think through the essence of your life and things. It is the “Long Life Design” of SUBARU. Stress can use it without. Even after many years it seems as “it was good to buy.” SUBARU has been pursuing such a nature and sustainable design.

The design that we draw, there is a meaning to all.

Rather than the pomp of on the surface, conveyed to the people to see the deep peace of mind and enjoyment of
To help you feel that “I want to have running all the way, I want to use all the way.”
We are in the design, we always have a “three of meaning.”

1. Features

We always, the people of life and living we believe the top priority. In addition to safety, such as visibility and ease of use, spacious and comfortable interior space, payload capacity, the “function” such as off-road, it optimally is balanced and emotional design.

2.DNA

Predecessor of SUBARU is the aircraft manufacturer.
And the ultimate safety and dynamic performance, rational and functional design for that. Free thinking and not bound by common sense, never ending spirit of challenge. The DNA are alive also in the design.

3. Shape

Provide value of SUBARU is “safety and fun of.” In addition to the design feel the “peace of mind = solid of”, by more emphasize the “pleasure of = dynamism”, we will continue to the value provided to be more strong and sure.

The new Impreza

As well as equipped with the next-generation platform,
It is the first model that was fully adopted the “Dynamic × Solid” design.
In the sense of movement and mass feeling, fusion of sportiness and advanced of the Impreza unique.
Evolution without the end of the next-generation SUBARU design, starts from here.

Dynamic refinement of the front and rear body,
Of intonation blister fender,
Due to distinctive character line,
It highlights the “Dynamic × Solid”.

Interior is the theme of “bold and sophisticated”, and the three-dimensional and dynamic modeling,
Fusion of exquisite detail that craftsmanship is alive.
By taking into account also advanced due to variety of equipment,
We express Dynamic × Solid Impreza unique.

It arranged a bold character line on the instrument panel surface,
Realize the dynamic modeling with intonation.
In addition to it, such as flows from the instrument panel to the door
By continuous molding, to express the wrapped feeling and sense of security.