{"id":5321,"date":"2025-01-03T13:33:09","date_gmt":"2025-01-03T04:33:09","guid":{"rendered":"https:\/\/news-subaru.com\/?p=5321"},"modified":"2026-02-02T00:44:33","modified_gmt":"2026-02-01T15:44:33","slug":"post-5321","status":"publish","type":"post","link":"https:\/\/news-subaru.com\/?p=5321","title":{"rendered":"SUBARU\u304c\u9032\u3081\u308bWeb\u30ac\u30d0\u30ca\u30f3\u30b9\u3068\u306f\uff1f2\u3000"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u7d71\u5408\u300d\u300c\u500b\u5225\u300d\u306e\u8a08\u6e2c\u30fb\u5206\u6790\u3092\u4e21\u7acb\u3067\u304d\u308b\u74b0\u5883\u3092\u76ee\u6307\u3059<\/h2>\n\n\n\n<p>GA4\u306b\u5207\u308a\u66ff\u3048\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001SUBARU\u30b0\u30eb\u30fc\u30d7\u304c\u7acb\u3066\u305f\u3001\u8a08\u6e2c\u30fb\u5206\u6790\u306b\u95a2\u3059\u308b\u65b9\u91dd\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3060\u3063\u305f\u306e\u304b\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u76ee\u6307\u3057\u305f\u306e\u306f\u3001\u30b0\u30eb\u30fc\u30d7\u5168\u4f53\u3092\u7d71\u5408\u3057\u3066\u8a08\u6e2c\u30fb\u5206\u6790\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5404\u30b5\u30a4\u30c8\u500b\u5225\u306e\u9805\u76ee\u306b\u3064\u3044\u3066\u3082\u8a08\u6e2c\u30fb\u5206\u6790\u3067\u304d\u308b\u74b0\u5883\u3067\u3059\u3002GA4\u3060\u3051\u3067\u306a\u304fGTM\u306b\u3064\u3044\u3066\u3082\u30b0\u30eb\u30fc\u30d7\u5168\u4f53\u306e\u8a2d\u8a08\u3092\u8003\u3048\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\uff08\u8fce\u6c0f\uff09<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"334\" src=\"https:\/\/news-subaru.com\/wp\/wp-content\/uploads\/2025\/01\/subaru-log.webp\" alt=\"\" class=\"wp-image-5322\" style=\"width:840px;height:auto\"\/><\/figure>\n\n\n\n<p>SUBARU\u304c\u76ee\u6307\u3057\u305f\u8a08\u6e2c\u30fb\u5206\u6790\u74b0\u5883\u306f\u3001\u300c\u7d71\u5408\u300d\u3068\u300c\u500b\u5225\u300d\u3092\u4e21\u7acb\u3067\u304d\u308b\u74b0\u5883<\/p>\n\n\n\n<p>\u6709\u511f\u7248GTM360\u306e\u300c\u30be\u30fc\u30f3\u300d\u6a5f\u80fd\u3092\u6d3b\u7528<\/p>\n\n\n\n<p>\u300c\u7d71\u5408\u300d\u3068\u300c\u500b\u5225\u300d\u306e\u8a08\u6e2c\u30fb\u5206\u6790\u306e\u5b9f\u73fe\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u5168\u30b5\u30a4\u30c8\u306bSUBARU\u30b0\u30eb\u30fc\u30d7\u306e\u7d71\u5408\u8a08\u6e2c\u30bf\u30b0\u3092\u5165\u308c\u308b\u3068\u540c\u6642\u306b\u3001\u5404\u30b5\u30a4\u30c8\u304c\u3053\u308c\u307e\u3067\u904b\u7528\u3057\u3066\u304d\u305f\u5e83\u544a\u30bf\u30b0\u3001\u89e3\u6790\u30bf\u30b0\u306a\u3069\u3092\u4f75\u8a18\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u3053\u308c\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f<strong>\u6709\u511f\u7248\u306eGTM360\u306e\u300c\u30be\u30fc\u30f3\u300d\u6a5f\u80fd\u304c\u5fc5\u9808<\/strong>\u3060\u3063\u305f\u3002<\/p>\n\n\n\n<p>\u300c\u30be\u30fc\u30f3\u300d\u6a5f\u80fd\u306f\u3001\u6709\u511f\u7248GTM360\u9650\u5b9a\u306e\u6a5f\u80fd\u306e\u305f\u3081\u3001\u5229\u7528\u306b\u306f\u6709\u511f\u7248\u306eGA360\u3092\u5951\u7d04\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3053\u306e\u300c\u30be\u30fc\u30f3\u300d\u6a5f\u80fd\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001SUBARU\u30b0\u30eb\u30fc\u30d7\u306e\u7d71\u5408\u8a08\u6e2c\u30bf\u30b0\u306e\u4e2d\u306b\u3001\u5165\u308c\u5b50\u306e\u3088\u3046\u306a\u5f62\u3067\u5404\u793e\u306e\u500b\u5225\u8a08\u6e2c\u30bf\u30b0\u3092\u8a2d\u5b9a\u3067\u304d\u3001\u7d71\u5408\u3068\u500b\u5225\u306e\u30bf\u30b0\u3092\u5171\u5b58\u3055\u305b\u3089\u308c\u308b\u3002\u3053\u3046\u3059\u308b\u3053\u3068\u3067\u3001Web\u30b5\u30a4\u30c8\u904b\u55b6\u4e8b\u52d9\u5c40\u306f\u7d71\u5408\u30ec\u30dd\u30fc\u30c8\u3092\u3001\u5404\u793e\u306f\u500b\u5225\u30ec\u30dd\u30fc\u30c8\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3060\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GA360\u306e\u300c\u30b5\u30d6\u30d7\u30ed\u30d1\u30c6\u30a3\u300d\u3067\u6a29\u9650\u7ba1\u7406<\/h2>\n\n\n\n<p>\u3082\u3061\u308d\u3093\u3001\u90e8\u9580\u3054\u3068\u306e\u30b5\u30a4\u30c8\u306f\u3001\u62c5\u5f53\u8005\u3082\u5236\u4f5c\u4f1a\u793e\u3082\u7570\u306a\u308b\u306e\u3067\u3001\u305d\u308c\u305e\u308c\u5fc5\u8981\u306a\u30b5\u30a4\u30c8\u306e\u30ec\u30dd\u30fc\u30c8\u306e\u307f\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u305d\u3053\u3067\u3001GA\u306e\u6709\u511f\u7248\u3067\u3042\u308b\u300cGA360\u300d\u306e\u300c\u30b5\u30d6\u30d7\u30ed\u30d1\u30c6\u30a3\u300d\u6a5f\u80fd\u306b\u3088\u3063\u3066\u6a29\u9650\u7ba1\u7406\u3092\u884c\u3063\u305f\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u30ec\u30dd\u30fc\u30c8\u3084\u5206\u6790\u74b0\u5883\u306f\u3001SUBARU\u793e\u5185\u3068\u56fd\u5185\u8ca9\u58f2\u4f1a\u793e\u30fb\u95a2\u4fc2\u4f1a\u793e\u306b\u5206\u3051\u3066\u7ba1\u7406\u3057\u3066\u3044\u307e\u3059\u3002\u5404\u90e8\u9580\u306f\u3001\u5168\u4f53\u306e\u30ec\u30dd\u30fc\u30c8\u3088\u308a\u3082\u3001\u81ea\u5206\u306b\u95a2\u4fc2\u306e\u3042\u308b\u90e8\u5206\u306e\u30ec\u30dd\u30fc\u30c8\u3060\u3051\u3092\u898b\u305f\u3044\u3067\u3057\u3087\u3046\u3002\u305d\u3053\u3067\u3001SUBARU\u793e\u5185\u3067\u306f\u3001\u30ec\u30dd\u30fc\u30c8\u306b\u30b5\u30d6\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4ed8\u4e0e\u3057\u3066\u3001Web\u30b5\u30a4\u30c8\u904b\u55b6\u4e8b\u52d9\u5c40\u306f\u5168\u4f53\u30ec\u30dd\u30fc\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u3001\u5404\u90e8\u9580\u306f\u500b\u5225\u30ec\u30dd\u30fc\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\uff08\u8fce\u6c0f\uff09<\/p>\n<\/blockquote>\n\n\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5318298561876581\"\n     crossorigin=\"anonymous\"><\/script>\n<!-- april -->\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:300px;height:250px\"\n     data-ad-client=\"ca-pub-5318298561876581\"\n     data-ad-slot=\"4960977751\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5318298561876581\"\n     crossorigin=\"anonymous\"><\/script>\n<!-- oct2016 -->\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-5318298561876581\"\n     data-ad-slot=\"6231993754\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script><\/p>\n<!-- 2025 -->\n<p>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5318298561876581\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-5318298561876581\"\n     data-ad-slot=\"5959988828\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5318298561876581\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-5318298561876581\"\n     data-ad-slot=\"5959988828\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n<\/p>\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"315\" src=\"https:\/\/news-subaru.com\/wp\/wp-content\/uploads\/2025\/01\/subaru-log2.webp\" alt=\"\" class=\"wp-image-5323\" style=\"width:839px;height:auto\"\/><\/figure>\n\n\n\n<p>GA360\u306e\u300c\u30b5\u30d6\u30d7\u30ed\u30d1\u30c6\u30a3\u300d\u6a5f\u80fd\u306b\u3088\u3063\u3066\u6a29\u9650\u7ba1\u7406<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cookie\u8a31\u8afe\u3068GTM\u3068\u306e\u9023\u643a\u8a2d\u5b9a\u3001\u88cf\u5074\u306e\u82e6\u52b4<\/h2>\n\n\n\n<p>\u7d71\u5408\u306b\u3042\u305f\u3063\u3066\u3001\u3082\u3046\u4e00\u3064\u306e\u61f8\u5ff5\u70b9\u304c\u3001Cookie\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u306b\u3042\u305f\u3063\u3066\u306e\u540c\u610f\u3092\u7ba1\u7406\u3059\u308b\u300cConsent Management Platform\uff08\u540c\u610f\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u4ee5\u4e0bCMP\uff09\u300d\u3068GTM\u3068\u306e\u9023\u643a\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u8a2a\u554f\u8005\u306e\u540c\u610f\u304c\u5f97\u3089\u308c\u306a\u3051\u308c\u3070\u3001GTM\u306e\u30bf\u30b0\u3092\u6709\u52b9\u306b\u3057\u3066\u306f\u3044\u3051\u306a\u3044\u305f\u3081\u3001\u5236\u5fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u524d\u306f\u72ec\u81ea\u306e\u3084\u308a\u65b9\u3067\u5b9f\u88c5\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u30a2\u30e6\u30c0\u30f3\u30c6\u304b\u3089\u300c\u305d\u306e\u65b9\u6cd5\u306fGoogle\u304c\u63a8\u5968\u3057\u3066\u3044\u306a\u3044\u3084\u308a\u65b9\u3067\u3042\u308a\u3001SLA\u306e\u5bfe\u8c61\u5916\u306b\u306a\u308b\u300d\u3068\u5fe0\u544a\u3092\u53d7\u3051\u305f\u305f\u3081\u3001\u30be\u30fc\u30f3\u3092\u4f7f\u3063\u3066\u5b9f\u73fe\u3059\u308b\u3088\u3046\u306b\u65b9\u91dd\u3092\u5909\u66f4\u3057\u307e\u3057\u305f\uff08\u8fce\u6c0f\uff09<\/p>\n<\/blockquote>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u56fd\u5185\u8ca9\u58f2\u4f1a\u793e\u3084\u95a2\u4fc2\u4f1a\u793e\u306e\u30b5\u30a4\u30c8\u306b\u3001\u30be\u30fc\u30f3\u6a5f\u80fd\u306b\u3088\u308b\u30bf\u30b0\u306e\u633f\u5165\u3092\u5b9f\u88c5\u3059\u308b\u306e\u3082\u82e6\u52b4\u304c\u3042\u3063\u305f\u3002\u3082\u3068\u3082\u3068\u30bf\u30b0\u3092\u633f\u5165\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u30b5\u30a4\u30c8\u306f\u3001\u65b0\u898f\u3067\u30bf\u30b0\u3092\u8ffd\u52a0\u3059\u308c\u3070\u3088\u3044\u3060\u3051\u306a\u306e\u3067\u7c21\u5358\u306b\u8a2d\u5b9a\u304c\u5b8c\u4e86\u3057\u305f\u304c\u3001\u305d\u306e\u4e00\u65b9\u3067\u3001\u3059\u3067\u306b\u30bf\u30b0\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u4f01\u696d\u306b\u306f\u3001\u5909\u66f4\u3059\u308b\u7406\u7531\u3092\u8aac\u660e\u3057\u3001\u4e00\u793e\u4e00\u793e\u8aac\u5f97\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n\n\n\n<p>\u4e16\u306e\u4e2d\u306e\u52d5\u304d\u3068\u3057\u3066\u3001Cookie\u306e\u540c\u610f\u7ba1\u7406\u306f\u3057\u3066\u3044\u304b\u306a\u304f\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u3001\u300cCMP\u3092\u4f7f\u3063\u3066\u5236\u5fa1\u3059\u308b\u305f\u3081\u306b\u30be\u30fc\u30f3\u6a5f\u80fd\u3092\u4f7f\u3046\u3093\u3067\u3059\u3088\u300d\u3068\u3001GTM\u3067\u7ba1\u7406\u3059\u308b\u7406\u7531\u3092\u8aac\u660e\u3057\u3001\u4f5c\u696d\u306f\u3053\u3061\u3089\u3067\u5b9f\u65bd\u3059\u308b\u3068\u4f1d\u3048\u3066\u7d0d\u5f97\u3057\u3066\u3082\u3089\u3063\u3066\u3044\u307e\u3059\uff08\u8352\u6728\u6c0f\uff09<\/p>\n\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5318298561876581\"\n     crossorigin=\"anonymous\"><\/script>\n<!-- april -->\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:300px;height:250px\"\n     data-ad-client=\"ca-pub-5318298561876581\"\n     data-ad-slot=\"4960977751\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5318298561876581\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-5318298561876581\"\n     data-ad-slot=\"1011567916\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n\n<p>\u57fa\u76e4\u79fb\u884c\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u4e01\u5be7\u306b\u8aac\u660e\u3057\u3001\u4e57\u308a\u63db\u3048\u3092\u4fc3\u9032<\/p>\n\n\n\n<p>\u3053\u3046\u3057\u3066\u3001\u7d71\u5408\u57fa\u76e4\u3078\u306e\u79fb\u884c\u3092\u63a8\u3057\u9032\u3081\u3066\u304d\u305f\u3082\u306e\u306e\u3001\u305d\u308c\u3067\u3082\u3001\u4e57\u308a\u63db\u3048\u8cbb\u3084\u79fb\u884c\u5f8c\u306e\u904b\u7528\u8cbb\u306a\u3069\u306e\u554f\u984c\u3067\u3001\u307e\u3060\u7d71\u5408\u57fa\u76e4\u3078\u306e\u79fb\u884c\u304c\u96e3\u3057\u3044\u4f1a\u793e\u3082\u3044\u308b\u3002\u7279\u306b\u3001\u305d\u308c\u307e\u3067\u72ec\u81ea\u306eCMS\u3092\u4f7f\u3063\u3066\u69cb\u7bc9\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u307b\u3069\u3001\u79fb\u884c\u306b\u30b3\u30b9\u30c8\u304c\u304b\u304b\u3063\u3066\u3057\u307e\u3046\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow 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